Superga, a shoe brand from Italy since 1911 and famous for its iconic model, the 2750 Cotu Classic, continues to innovate in the fashion world, one of which is through collaboration with international brands and fashion bloggers.
Superga has worked with several international fashion bloggers such as Leandra Medine (creator of the award-winning blog The Man Repeller) and Chiara Ferragni (The Blonde Salad) as well as with various international brands such as the Versus Versace, Disney, Fendi, Hydrogen, Collection Privée, Madewell, Oliver Spencer, Brooks Brothers and Furla brands; the Edifice, X-Girl, United Arrows and Green Label Relaxing Japanese brands.
The world-famous Superga testimonials came from Alexa Chung, Rita Ora, Mariano De Vaio, Suki Waterhouse & Poppy Ntshongwana.
This time, Superga Indonesia collaborated with well-known Indonesian businessman and actress, Luna Maya, in the Superga X Luna Maya collection. There are five product variants that carry exclusive characters from Superga and Luna Maya.
Popong, Superga Indonesia Brand Team said, “Superga has fresh, elegant, and colorful values. This concept can be seen in the Superga X Luna Maya collection which features exclusive characters from Superga and Luna Maya,” said Popong during a live Instagram, Saturday (22/8).
Superga uses the Cotu Classic model 2750 shoe as a base which was later modified by adding the characteristics (Pattern) of Luna Maya including a picture of the moon (the meaning of the name Luna: moon), two of Luna Maya’s favorite animals (Bobba & Jelly) and the typical writing of the name Luna Maya.
In addition, this collection is also equipped with special packaging (wrapping paper & box) as well as getting a Superga X Luna Maya essential tote bag for every purchase. Superga x Luna Maya is available in 5 SKUs consisting of two models, Mule and Sneaker (Strap & Strap).
As well as using three basic colors (White, Pink & Navy), and the material used for the upper part is canvas and leather for the sole using natural rubber.
Furthermore, Popong said, Superga Indonesia chose Luna Maya because of her creativity as an entrepreneur and as an actress who has consistently become what she is today. “It is this creativity that makes the Superga X Luna Maya collaboration collection very special,” he added.
Luna Maya said she was proud to be able to collaborate with this iconic Italian brand. “It’s even more exciting because I can create motifs from the things closest to my life,” said Luna.
The Superga X Luna Maya collection has a fresh character with a mix of pink, white and navy colors. These colors are easy to mix and match and can be used in a variety of situations. “This collection is also suitable for those who want to stay trendy and sporty. I hope this collaborative collection can make Superga lovers even more enthusiastic,” he said.
This collection is available in sizes 35 – 040 with prices ranging from Rp. 799,000 to Rp. 1,099,000. This collection can be obtained starting on August 27, 2020 at several offline and online stores at Superga Lotte Shopping Avenue, 707 Store PIM, Art & Science or online at www.superga.id, 707 online (707.co.id) and Official partners namely Blibli, Zalora, and JD.id. You can also get it at Central Grand Indonesia.