The development of a Thrift Shop or used clothing is used clothing or leftover external exports that are no longer sold and are resold at a much cheaper price, Thrift Shop is a shop that sells these items on sale and put a place on sale and maybe if we are lucky we will get good and branded goods, brands such as HnM, Uniqlo, GAP and even Gucci Originals can be found at the Thrift Shop, the goods sold are old school and unique, for example items that we can’t find today, or maybe items from ancient times . in Indonesia Thrift Shop or we can call awul-awul, dalbo, used clothes, is growing rapidly, especially in the Pasar Senen area in central Jakarta. Thrift is the largest and widely spread throughout Indonesia, very popular with all people, especially teenagers, at affordable prices , that way the purchase of thrift can also save clothes that are not thrown away but are used instead, buying clothes through a thrift shop also gives rise to new clothing styles in the current era at low prices we can wear these clothes elegantly by combining colors, materials, textures, patterns which we wear on our bodies, this is a culture that is growing rapidly now.
Thrift Shop is a trend of buying used goods, an activity originating from America, enjoyed by the lower middle class and upper middle class. Has characteristics, affordable prices and unique items. Thrift Shop is for sale a shop that sells used goods, there is only one size, one item cannot be duplicated, so that’s all that is available, whether you want to buy or not. Sent from the center with many kilograms, the sellers cannot choose for themselves, so what they get is what they have to sell. It is very popular among teenagers to create their own unique style.
Thrift culture is still very authentic to be used or watched, nowadays people don’t understand that good clothes are expensive, even though they don’t come from used goods and then mixed into a good tone of clothes, and again it all depends on who the wearer is. Thrift culture cannot be reproduced because there is only one item from the previous owner and then selling or throwing it away or excessive production and then throwing it away for free even though it is still good when used.
The advantage of the Thrift Shop is that we can find unique, funny and interesting items by fighting with other buyers. And the price is very affordable and if you buy a lot the price is negotiable. Diversity is also available so we just have to choose. The drawback is that not all used clothes are good, sometimes there are traces of blood, stools, and tinea versicolor, so we don’t know where they came from. The Thrift Shop is very crowded and sometimes prone to pickpockets when hunting for clothes, the point is that it doesn’t guarantee that the goods are good, do you want cheap prices, do you want good materials? And because there is only one product, we have to fight with other buyers.
In this activity of buying used goods, people do not fully understand or just follow along, in this case there is a certain group of people who attack the activities of the lower classes, because most of the lower class people who carry out this activity, it is seen that the lower classes are oppressed by the upper class, where the upper middle class can afford to buy clothes at affordable prices and even buy goods belonging to the lower classes, the lower classes automatically begin to be displaced by this.
This is related to ideology according to De Tracy’s view, De Tracy is the pioneer of the term ideology for the first time because of his systematic study of ideology. De Tracy views ideology as the science of Ideas. He explained that as a science, ideology is required to be objective in studying an idea, starting from the origin of the idea, this Thrift shop or buying and selling of used goods began during the Industrial Revolution era which introduced massive mass production of clothing, which would change world game.
The more affordable it is to buy new clothes, the more people think that clothes are only used once. Le Zotte points out that as urban populations grow, living spaces shrink in size, and more possessions are thrown away. There is a stigma attached to wearing used clothes belonging to foreigners.
Secondhand clothing is often available from strollers, mostly started by Jewish immigrants, whose professional choices are often limited by anti-Semitism. Semitism itself is hostility or discrimination against Jews as a religious, ethnic, or racial group. The prejudice eventually spread to their wares. For example, the May 3, 1884, issue of the Saturday Evening Post contained a satirical story about a girl who got smallpox from a dress she bought from a Jewish resale shop and it would be controversial.
This idea emerged. Used clothing buyers seem to be motivated by several factors. such as, fair prices, ethics, environmental concerns, and recreational benefits have allowed the second-hand market to thrive. Fashion authenticity and vintage quirks are other characteristics that appeal to today’s consumers identifying price, uniqueness, desire to try on clothes, environmental consumerism, and hobbies as reasons to buy from second-hand retail sources.
In addition, second-hand retailers meet traditional needs retailers cannot provide thereby enabling second-hand retailers to compete with retailers The UK used clothing market is highly developed and has, like the American market, observed the development of used clothing consumption over the last two decades. the increasing number of consumers and the emergence of charity shops on highway locations during the late 1990s, also indicate an increasing demand for used clothing in the UK. Even so, consumer demand is growing and many used clothing retailers are changing the way they do business.
Strategies that can be used to spread ideas are not needed in this case, because of the factor of the people themselves who will approach the seller, because this cultural Thrift shop is the need of the buyer, we who will need the seller will not lose even though it is sold at a low price because This nature will continue like recycle. Lack of information about secondhand retailers, and related consumer shopping preferences, makes it difficult to predict consumer needs, and implement appropriate business models and marketing strategies for retailers.
This knowledge gap also makes it difficult to facilitate the expansion of the used goods market and develop its potential. Compounding the problem is that some second-hand market retailers demonstrate unsophisticated business strategies, ignorance and indifference, which contributes to the impression that they are informal business establishments or fringe markets.
Therefore, it is very important to understand business behavior — such as retailer’s current business practices and challenges, in order to build the right marketing strategies and business models that attract the attention of potential customers and improve retailer performance. This study specifically attempts to understand U.S. used clothing retail practices from a retailer’s perspective. Particular emphasis is placed on understanding current business practices, sourcing, and marketing strategies.
“In this case, it can be concluded that the buying and selling of Thrift shops is very influential and growing rapidly nowadays, people actually like to buy used goods which are cheaper and have unique models, the ideology that is combined according to De Tracy is very suitable for this seller of buying used goods. The ideas that are raised make a new style or trend nowadays, it is inconceivable that all people like buying used goods.”