Melissa, a footwear brand from Brazil, has launched a collaboration collection with the famous London streetwear brand, Lazy Oaf. A special collection consisting of 8 products has been launched in Indonesia starting March 5, 2021.
Since its launch in Brazil in 1979, Melissa has gained worldwide recognition for its use of sustainable and recyclable materials, as well as its collaborations with various innovators in the fields of fashion, art and architecture. The jelly-shoes collection, which came into existence in the 90s, continues to take the style and comfort of shoes to new heights.
Inspired by the 90s era, Melissa collaborated with Lazy Oaf where Lazy Oaf added a touch of daisy flower motif and heart shape that characterizes Lazy Oaf in jelly bands for Melissa’s collection which has a kick off silhouette, namely a fun and thick sole.
Reimagined by Lazy Oaf’s modern and playful touch, the Melissa X Lazy Oaf collaboration collection on this slide on sandal provides comfort from the thick sole and adjustable Velcro strap that can be adjusted by the user.
Melissa International’s Brand Director, Raquel Scherer said, “Melissa has been a Lazy Oaf fan for a long time and is very proud to have the opportunity to collaborate. Melissa shares the same values and elements as she likes vibrant styles and playful colors, also has the strength of a strong user community, where Melissa is very strong in Brazil and Lazy Oaf in the UK.
“We saw firsthand that enthusiasm when we opened a concept store in London. With this collaboration, we are adding a fun element of Lazy Oaf to Melissa’s iconic collection and can’t wait to bring this exclusive collection to the Melissa user community,” said Raquel.
Melissa X Lazy Oaf sandal collection, available in 5 colors, namely green, pink, blue and 2 black with heart and flower motifs. Apart from sandals, this collaboration collection is also available in 3 Melissa X Lazy Oaf jelly bags in pink, green and black to match the sandals for summer style.
Lazy Oaf’s Founder and Creative Director, Gemma Shiel said, “We’ve seen the various collaborations done by Melissa and are very happy to be able to collaborate and give a little Lazy Oaf touch to Melissa’s collection.”
All sandals and bags in this collection are made from 100% vegan and recycled plastic. In Indonesia, the Melissa X Lazy Oaf collection can be found at the in-store and online at melissa.co.id. The price is IDR 1,359,900 for sandals and IDR 559,900 for bags.