The wedding of Prince William and Kate Middleton a few years ago made Sarah Burton’s name more familiar to many ears. Wedding dresses that are imitations of the dress worn by Kate Middleton are selling well in the market. The dress was like one of the highest career achievements, during Sarah’s design for Alexander McQueen. That’s the first time the world knows the term Kate effect.
Now, Jenny Packham experienced a similar fate. For her first public appearance after giving birth, while introducing her baby, Kate wore a custom-made dress from Jenny Packham. A baby blue sheath dress with a sprinkling of white polka dots, a slim belt and a soft Empire waist. Many consider it complete the circle of births in the British empire.
Decades ago, when William was first introduced to the public, Princess Diana also wore a polka-dotted dress (only in different colors). And on the day that Kate first appeared, Jenny Packham’s official website was inactive due to soaring traffic. The Kate effect seems to have people storming the site and wanting to get the same outfit. Unfortunately, the shirt is no longer made. Aliases are only made for Kate alone.
Besides Alexander McQueen, Jenny Packham is probably Kate’s second favorite designer. She has been seen wearing designer designs several times, which is famous for her bridal and evening dress collections.
Kate’s appearance at the Royal Albert Hall for a concert wearing the designer’s gown was even a select look, making Kate the best-dressed person in the world according to last year’s Vanity Fair (this year she ‘only’ came in second). Kate is perhaps the most famous muse for Jenny and her label. Kate is often seen wearing daywear to her glamorous dress on many occasions.
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The world seems to have only realized Jenny’s existence after the birth of Prince George Alexander. But the gait of the designer, who has just celebrated 25 years of his career, is actually very long. And quite an impressive list, too. Read on.
The designer whose designs have been used by many Hollywood celebrities, including Keira Knightley, Beyonce, Cameron Diaz, Jennifer Anniston, Angelina Jolie, to Rihanna, graduated from the prestigious Central St Martins College of Art. Graduating from this prestigious university, Jenny started a label with her own name in 1988. Starting in 2003, Jenny became a regular resident of the fashion week list from Milan to New York. In New York itself, the collection appears in every season.
He then joined Debenhams in 2012, launching his first high street collection. The collection consists of women’s and children’s clothing. Complementing the previous design, it has also been added with lingerie, bridal, accessories, and ready-to-wear.
Jenny is close friends with Sex and The City series stylist Patricia Field. Jenny helped Patricia prepare the wardrobe for Samantha’s character in the series (including for her 2 feature films). The closeness of the two has made Patricia a stylist for the Jenny Packham label show, the 2007-2008 autumn/winter collection in Milan.
Jenny’s track record for dressing up the stars on the movie screen doesn’t stop there. His designs can be seen in the Gossip Girl series, The Devil Wears Prada, Casino Royale, Die Another Day (both James Bond films), to Emma Watson in Harry Potter. Making him a designer who has received stylistic recognition, both on the television screen and in films like Oscar awards.
Jenny’s designs always stick with traditional styling, meeting contemporary prints and bright color combinations. Something he has maintained year after year. Even the collections are quite affordable. Jenny’s love of luxurious materials and bright colors evokes Christian Lacroix and vintage Dior.
The success of his label in America is because he is able to see the needs of the market. The need for evening wear and high bridal collections has not been sufficiently met in the middle segment. In an interview, Jenny admitted that her label was able to survive until the silver age because they chose to focus on niche design. Something that other people or designers don’t or rarely make. Not to mention her ‘Desire’ label, which dresses thousands of brides around the world every year. Bridal collection that focuses on cutting, detail, shape, and glamor even though it doesn’t look extravagant. Wedding dresses are quite ‘simple’ but can enhance the appearance of the wearer. She loves making wedding dresses because it gives her a place in someone’s history, Jenny tells The Telegraph. Sweet, isn’t it?
Of the many celebrities who have worn her designs, it turns out that Jenny still has ambitions to dress up a top actress. Cate Blanchett. And that hasn’t happened yet.